Like, Comment, Subscribe by Mark Bergen - Paperback

Short Description
Inside YouTube's chaotic rise from startup to global giant.
Bloomberg journalist reveals algorithms, creators, and controversies.

Product Description
Like, Comment, Subscribe offers the definitive account of YouTube's transformation from a scrappy video-sharing site to a cultural powerhouse. Mark Bergen, a Bloomberg technology reporter, uncovers the behind-the-scenes story—from its pizzeria-office origins and Google acquisition to the boardroom battles shaping what billions watch daily. This Sunday Times bestseller explores technical innovations alongside corporate turmoil that redefined media and internet power.

Drawing on exclusive interviews with founders, engineers, and stars like MrBeast, the book delves into creator economies, algorithm-driven content, and struggles with misinformation and outrage. It reveals how YouTube disrupted traditional entertainment while grappling with its societal impact, from political influence to brand safety crises.

Essential reading for understanding the modern digital landscape, this meticulously reported narrative blends business history with sharp analysis. Perfect for professionals and enthusiasts seeking premium insights into tech's most influential platform.

Key Features

• Comprehensive history of YouTube's startup-to-empire journey

• Insider access to algorithms, Google acquisition, and creator stories

• Covers misinformation, censorship, and attention economy challenges

• Sunday Times bestseller by Bloomberg tech journalist Mark Bergen

• 452 pages of detailed reporting and critical acclaim

Ideal For

• Tech professionals and digital media analysts

• YouTube creators and content strategy enthusiasts

• Business readers interested in platform economics

• Students of technology history and internet culture

Specifications

• Format: Paperback

• Pages: 452

• Weight: 628g

• Language: English

• Genre: Technology

• Publisher: Penguin Business